There is a new trend today in the beauty and body care market, which the world is going nuts over; anything from down under. More and more overseas retailers are now stocking their shelves with the latest beauty and body care products from Australia, quick to spot a winner and even quicker to cash in on it.
Boots, part of the Wellbeing Group, is one of the largest UK high street retailers. Specialising in bath, body and hair care products they currently stock several major Australian beauty brands. Companies hot on the heels of the high street retailer are set to follow the trend such as Superdrug in the UK, not to mention many of the online shops.
Aussie Hair Care, a very well known hair care product brand known to the world has been going strong since 1979. The founder Tom Redmond was inspired to develop the Australian 3 Minute Miracle, an intensive conditioner that produced real results in only three minutes. 3 Minute Miracle is now a top selling conditioner with more than 45 million bottles sold. This is now followed by many other products in this range, all with excellent performance.
Based in the northern beaches of Sydney, a newer hair care product brand has found its place in hair salons as well as on the shelves. In 1991, the Sabre Group developed and launched Fudge 'Shaper', a sticky styling clay that was unique to the market in Australia. Sabre Group expanded operations into New Zealand, United Kingdom, Europe and more recently, North America and Asia. Currently the Sabre Group turns over AUD $60,000,000 annually around the globe. The Sabre owned 'Fudge' brand has been a key driver to the success of the organization.
As well as the overseas retailer, Beauty Clinics are making way for Australian beauty products in their treatments. Australian Bodycare, another Aussie brand, lends itself very well to this market. Renowned for their products based on the highest quality of natural active ingredients and specifically, Tea Tree Oil, used as an essential oil for over 1,000 years. Founded in 1990 in Odense, Denmark, with a subsidiary in Australia, Australian Bodycare, have forged a close relationship with the University of Western Australia, UWA -one of the driving forces in scientific interest in Tea Tree Oil. They have played an important role in their product development and scientific documentation. Today, the major part of product development is performed in Denmark, but the link with UWA remains important. Australian Bodycare products are sold in more than 20 countries.
Another success story is Urban Rituelle, which is an innovative brand of Australian made bath & body care products based in Sydney Australia. After initially meeting & exploring the fragrant filled bazaars of the East, Leanne Haining & Scott Kelly returned to Sydney in 1995 to produce & sell a unique range of vegetable soaps, candles & body care products. Their travelling experiences restored an appreciation of life's simpler pleasures & this experience was translated into a desire to create a range of products that enhanced & celebrated everybody's everyday rituals. Urban Rituelle has a catchphrase "For Everybody Everyday" which makes clear the belief that Urban Rituelle products are designed as a guilt free indulgence, a luxury that everyone can enjoy. Urban Rituelle now have international distributors in the middle-east, which are proving to be a major contender in retailing beauty products, two states in the USA and are currently looking for more representatives in other countries.
Many professional tanning salons are also now choosing Australian tanning solutions over the more common American ones. A very new company which has achieved a lot in such a small time is Tanning Solutions, one of Australia's number one companies for natural based, high performance, professional tan care. Since the company's beginning in 2002, their family based business has grown from strength to strength and have started exporting overseas already.
A huge pull towards the Australian beauty market is not only the laidback lifestyle and the fact that some of the world's most beautiful men and women are born and bred there, Australia as a whole is becoming the word, not only in beauty products but in food, wine and fashion. Everyone wants a piece of it. There's no better time for Australian exporters and worldwide retailers to get a slice of this pie. So don't delay, do your research and seize the moment.
